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TrueBooks vs Finaloop

A Xero connector you control, or a done-for-you bookkeeping service? How to choose as an Amazon seller.

Last updated: 19 September 2026

Short answer: Finaloop is a done-for-you ecommerce bookkeeping service with its own ledger, built mainly for US brands. TrueBooks is software that posts your Amazon settlements into your own Xero account with precise UK VAT. If you are a UK Amazon seller who uses Xero or works with an accountant, TrueBooks is the better fit and costs far less. If you are a US brand that wants to hand bookkeeping off entirely, Finaloop is designed for that.

At a glance

TrueBooksFinaloop
What it isAmazon-to-Xero softwareAll-in-one bookkeeping service
Where your books liveYour own Xero accountFinaloop's platform
Main marketUK sellersUS ecommerce brands
Sales channelsAmazon (all marketplaces)Amazon, Shopify, Walmart, TikTok Shop and others
UK VAT and MTDSpecialist — MF VAT, Aug 2024 billing change, HMRC box view; file via XeroNot its focus
Human bookkeepersNo — you or your accountant stay in controlYes, included
PricingFrom £9.99/mo + VAT by order volumeHigher service pricing, scales with revenue
Free trial30 daysFree trial available

Finaloop details come from its public website and review listings and may change — check finaloop.com for current information. Checked 19 September 2026.

When TrueBooks is the better choice

  • You're in the UK. TrueBooks is built for UK VAT, including Marketplace Facilitator VAT and zero-rated exports, and your return is filed from Xero.
  • You or your accountant use Xero. Your data stays in the ledger you already own and can move with you.
  • You want low, predictable costs. Most sellers pay £15–25 a month.
  • You sell mainly on Amazon. Every feature is built around Amazon settlements.

When Finaloop is the better choice

  • You're a US brand reporting under US accounting standards.
  • You want bookkeeping done for you, not software to run.
  • You sell heavily on Shopify and other channels as well as Amazon.

Other Finaloop alternatives

If you want a connector but need more channels or ledgers than TrueBooks supports, A2X and Link My Books are the established options — see A2X vs Link My Books and our guide to accounting software for Amazon sellers.

Try TrueBooks free for 30 days and keep your Amazon books in Xero.

Frequently asked questions

What is the difference between TrueBooks and Finaloop?

TrueBooks is software that posts your Amazon settlements into your own Xero account, so you and your accountant keep full control of the books. Finaloop is an all-in-one ecommerce bookkeeping service that runs its own ledger and combines automation with human bookkeepers, aimed mainly at US brands.

Is Finaloop available for UK sellers?

Finaloop is built around US businesses and US accounting standards. UK sellers who need UK VAT returns through Making Tax Digital usually keep their books in Xero or QuickBooks and add a settlement connector such as TrueBooks, A2X or Link My Books.

Is TrueBooks cheaper than Finaloop?

Yes, for most sellers. TrueBooks is software priced from £9.99/month + VAT by order volume. Finaloop is a bookkeeping service with higher monthly pricing that scales with revenue — see finaloop.com for current figures. The comparison isn't like-for-like, though: Finaloop includes bookkeeping work that TrueBooks users do themselves or with their accountant.

Does Finaloop work with Xero?

Finaloop provides its own books rather than posting into Xero. If your accountant works in Xero, a connector like TrueBooks keeps everything in the ledger they already use.

Related reading

A2X, Link My Books, Finaloop, Taxomate, QuickBooks and Sage are trademarks of their respective owners. TrueBooks is an independent product and is not affiliated with, endorsed by, or sponsored by any of them, by Amazon.com, Inc. or by Xero Limited. Third-party details reflect publicly available information on the date shown above and may change.