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Amazon Peak Season 2026: The Fees and Dates to Budget For

Amazon published its 2026 peak season details on 14 July 2026. Here's what Q4 will cost UK sellers and when things are due.

Last updated: 19 September 2026

In brief: a festive peak surcharge is added to FBA fulfilment fees in the UK and Germany from 15 October 2026 to 14 January 2027 — around 12p per parcel in the UK. Deal fees for Prime Big Deal Days and Black Friday Week match Prime Day's: in the UK, £12 per deal plus 0.75% of deal sales, capped at £600. The 1.5% fuel and logistics surcharge is charged on top of the peak fee.

Festive peak fulfilment fee

Marketplace	Covers	Average extra cost
UK	Standard-size parcels (small and standard) and big envelopes, whether the order ships from UK FBA stock or from EU stock via Remote Fulfilment	£0.12 per parcel item; £0.07 per large/XL envelope item
Germany	Standard-size parcels shipped from German warehouses, including Pan-EU and EFN stock, and orders sent from UK stock via Remote Fulfilment	€0.27 per unit

It doesn't apply to oversize items, low-price FBA items, or orders delivered to customers in other EU countries. The figures are averages; your exact charge depends on product size and weight.

Deal and promotion fees

Store	Per deal	Plus	Cap on the variable part
UK	£12	0.75% of deal sales	£600
Germany	€16	0.75% of deal sales	€1,000
France, Italy, Spain	€10	0.5% of deal sales	€300

The same fee table covers Lightning Deals, Best Deals and Prime Exclusive Discounts. Prime Exclusive Discounts now also need a product rating of at least 3.5 stars. Amazon offered 30% off the per-deal fee for early submissions (by 5 August for Prime Big Deal Days and 5 September for Black Friday Week); both early dates have now passed.

Key dates

Event	Stock at UK warehouses by	Stock at EU warehouses by	Deal submissions close
Prime Big Deal Days	16 September 2026	9 September 2026	23 September 2026
Black Friday Week	28 October 2026	21 October 2026	18 November 2026

Amazon also warned that inbound delivery slots will be limited from November, when its warehouses switch from receiving stock to sending orders out.

Worked example: a UK seller's Q4 costs

A seller ships 4,000 standard-parcel units through UK FBA between mid-October and mid-January, and runs two Black Friday Week deals that sell £25,000 in total.

Festive peak fee: 4,000 × £0.12 ≈ £480, plus the 1.5% fuel surcharge on that (≈ £7).
Deal fees: 2 × £12 = £24, plus 0.75% × £25,000 = £187.50. Total £211.50 — well under the £600 cap per deal.

That's roughly £700 of extra Amazon fees for the season, before any change in advertising spend.

What it means for your bookkeeping

Peak fees are fulfilment fees. They arrive with your FBA fees in each settlement and should be posted to the same account. For UK sellers they carry 20% UK VAT, which you can reclaim if you're VAT-registered.
Deal fees are selling costs. Record them as Amazon selling or promotional fees, separate from advertising, so you can judge whether each event paid off.
Expect margins to dip from mid-October. If you compare months, the peak fee makes Q4 fulfilment costs look higher even though your usual rates haven't changed.
Busy settlements are the ones most likely to go wrong. High order volumes, refunds after Black Friday and holiday-extended return windows all land in the same settlements. Reconcile each one as it arrives rather than at quarter-end — see why a payout might not match Xero.

Peak fees sit inside fulfilment fees rather than on their own line, so check them per unit when you reconcile a settlement.

How TrueBooks helps

TrueBooks imports every settlement as Amazon issues it and posts the peak fees, deal fees and fuel surcharge to the right accounts with the right VAT, so Q4's extra costs show up clearly in Xero without extra work. See the Amazon Xero integration.

Source: Amazon Seller Central announcement, 14 July 2026. Fee figures are Amazon's published averages. TrueBooks is independent and not affiliated with Amazon.